Al Ershad Group

Trusted Partner to 100+ Brands

Genuine Technology

At Al Ershad, your success is our mission. That’s why we put you at the heart of everything we do, delivering only certified, authenticated technology you can trust to power your growth

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Building Effective Foundations

Building Businesses

At Al Ershad Group, we know how important it is to get your systems and processes right. We consider technology as a building block for scaling your operations and driving business growth

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Full Commitment

The Right Partner

Your business deserves a tech partner that is devoted to your every business need, and we believe we are that. We give you the right solutions at the right time, all the time

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Outlets Across GCC

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Worldwide Clients

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Achievement Awards

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Employees

Driven by Trust

23 Years
of Excellence

Nearly 23 years ago, Al Ershad started as a modest electronics retail shop in Abu Dhabi built on a simple belief: technology should be accessible, reliable, and transformative. From day one, our focus has been on serving customers with the best in tech, helping them stay connected, competitive, and ahead of the curve.

Today, Al Ershad Computer Group is a trusted name in electronics, IT, and communication solutions. With 17 outlets across the UAE, Bahrain and Oman and a growing presence across the MENA, and Indian subcontinent, we continue to deliver certified, cutting-edge products that power homes, businesses, and innovation. Backed by a turnover of AED 250+ million, our growth is driven by one thing — your trust.

About US

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What We Do

An Eye for
Technology

We call ourselves "The Technology People" for a reason, it is at the core of what we do. We study the latest innovations to give you the best fit for your needs. Whether you are shopping for home, office, or your next big upgrade, we are here to help you find the right solution

Dedicated Team

Tailored for You

Committed Leadership

Assured Service

Constant Innovation

100% Genuine

Know More About Us

Our Business

Looking to discover more about our solutions? We’re here to provide the insights you need

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For Our CustomersRetail Showrooms

Our dedicated retail showrooms are your one-stop destinations for all things tech. Visit our stores to check out that tech you have been eyeing and get personalized recommendations from our team. Click to know more and find the nearest showroom to you

Find out more

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Our Strategic PartnersOur Brands

As a trusted reseller, we offer a curated selection of leading brands, all backed by official certifications. Browse our range of products from global brands as well as our own homegrown brands and invest in top-tier technology today

Find out more

For Our Corporate ClienteleEnterprise Solutions

We are a reliable partner to many major corporations and SME businesses in the MENA region for all their technology needs. Find out more about our clientele and reach out to our dedicated Enterprise team to know how we can help your business today

Find out more

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In The Media

News & Blogs

Read about things we have been doing and our dedicated tech blogs

Dell

25Sep

Looking for a Dell workstation in UAE?

🚀 Dell Reimagines the Future of Business Computing – Now Available at Al Ershad Stores in UAE, Bahrain & Oman Looking for a Dell workstation in UAE? Need a powerful laptop for CAD, graphic design, or video editing? Dell’s latest rebranding is here — and it’s now available at Al Ershad, your trusted source for...

Wacom

23Sep

Al Ershad Computer: Your Trusted Partner for Wacom Products

Al Ershad Computer: Your Trusted Partner for Wacom Products At Al Ershad Computer, we are proud to be your genuine partner for Wacom, offering a wide range of their high-quality digital solutions. As a trusted name in the tech industry, we are committed to delivering the best products, seamless service, and expert support. Whether you...

Uncategorized

19Sep

Shop Now From Al Ershad Computers Your Ultimate Destination for HP Laptops in the UAE

Looking for high-performance HP EliteBook laptops? Look no further than Al Ershad Computers, your go-to destination for top-quality laptops in the UAE. With showrooms across the country, we have a wide selection of HP EliteBook laptops in stock, catering to professionals, business users, and students alike. Whether you’re looking for a powerful device for work...

17Sep

Apple Watch Series 10 – Available at Al Ershad Computer Store

Apple Watch Series 10 – Available at Al Ershad Computer StoreVisit our stores in Dubai, Sharjah, Abu Dhabi, Oman, and Bahrain to shop the latest Apple Watches. Apple Watch Series 10 42mm RG AL LB SB SM GPS (Model: 3N490Z/A)Explore the Apple Watch Series 10 with a 42mm size, featuring a stylish Rose Gold Aluminium...

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Awards & Recognition

Since 2002, we have built a strong reputation for excellence within the technology sector, consistently earning recognition from our partners and vendors.

These acknowledgements are a reflection of the trust, credibility, and long-standing relationships we have developed with our industry peers and valued clients over the past 23 years

View our awards, achievements and accolades here >

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About

Al Ershad Group, with its 17 showrooms, 3 sister concerns and corporate headquarters in Dubai is a prominent Information Technology wholesaler and reseller

+971 4 358 5183

info@alershadgroup.com.

alershadgroup.com.