Al Ershad Group

Trusted Partner to 100+ Brands

Genuine Technology

At Al Ershad, your success is our mission. That’s why we put you at the heart of everything we do, delivering only certified, authenticated technology you can trust to power your growth

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Building Effective Foundations

Building Businesses

At Al Ershad Group, we know how important it is to get your systems and processes right. We consider technology as a building block for scaling your operations and driving business growth

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Full Commitment

The Right Partner

Your business deserves a tech partner that is devoted to your every business need, and we believe we are that. We give you the right solutions at the right time, all the time

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Outlets Across GCC

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Worldwide Clients

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Achievement Awards

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Employees

Driven by Trust

23 Years
of Excellence

Nearly 23 years ago, Al Ershad started as a modest electronics retail shop in Abu Dhabi built on a simple belief: technology should be accessible, reliable, and transformative. From day one, our focus has been on serving customers with the best in tech, helping them stay connected, competitive, and ahead of the curve.

Today, Al Ershad Computer Group is a trusted name in electronics, IT, and communication solutions. With 17 outlets across the UAE, Bahrain and Oman and a growing presence across the MENA, and Indian subcontinent, we continue to deliver certified, cutting-edge products that power homes, businesses, and innovation. Backed by a turnover of AED 250+ million, our growth is driven by one thing — your trust.

About US

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What We Do

An Eye for
Technology

We call ourselves "The Technology People" for a reason, it is at the core of what we do. We study the latest innovations to give you the best fit for your needs. Whether you are shopping for home, office, or your next big upgrade, we are here to help you find the right solution

Dedicated Team

Tailored for You

Committed Leadership

Assured Service

Constant Innovation

100% Genuine

Know More About Us

Our Business

Looking to discover more about our solutions? We’re here to provide the insights you need

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For Our CustomersRetail Showrooms

Our dedicated retail showrooms are your one-stop destinations for all things tech. Visit our stores to check out that tech you have been eyeing and get personalized recommendations from our team. Click to know more and find the nearest showroom to you

Find out more

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Our Strategic PartnersOur Brands

As a trusted reseller, we offer a curated selection of leading brands, all backed by official certifications. Browse our range of products from global brands as well as our own homegrown brands and invest in top-tier technology today

Find out more

For Our Corporate ClienteleEnterprise Solutions

We are a reliable partner to many major corporations and SME businesses in the MENA region for all their technology needs. Find out more about our clientele and reach out to our dedicated Enterprise team to know how we can help your business today

Find out more

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In The Media

News & Blogs

Read about things we have been doing and our dedicated tech blogs

News & Update

7May

Al Ershad Computer Group is now an authorized HP Poly reseller in the GCC

New Partnership Announcement! We’re excited to share that Al Ershad Computer Group is now an authorized HP Poly reseller in the GCC! 🖥️🎧 From video conferencing systems to professional-grade headsets, HP Poly’s industry-leading collaboration solutions are now available through Al Ershad—your trusted technology provider in the region. To align with this partnership, our dedicated sales...

Professional Laptops

6May

Bulk & Export Deals on HP Workstations | Al Ershad UAE & Bahrain

Looking for powerful mobile and desktop workstations for your business, project, or international export? Al Ershad Computer Group, an HP Authorized Reseller in UAE, is now offering special bulk prices and export deals on the latest HP ZBook Workstations—built for professionals in architecture, engineering, design, 3D rendering, and AI applications. Exclusive Bulk Pricing on HP...

6May

Al Ershad Computer Group Is Now an Authorized Reolink Partner in the GCC!

We’re excited to announce that Al Ershad Computer Group is now the authorized partner and distributor for Reolink in the GCC region, covering both consumer and commercial product lines. As part of this major milestone, we successfully hosted a Reolink Training Session on Monday, April 28th, from 1:30 PM to 3:30 PM at our Al...

1Feb

Gulf Madhyam Ad for New Showroom Opning Soon!

Grand Opening of Al Ershad Computer’s New Branch in Musaffah, Abu Dhabi!

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Awards & Recognition

Since 2002, we have built a strong reputation for excellence within the technology sector, consistently earning recognition from our partners and vendors.

These acknowledgements are a reflection of the trust, credibility, and long-standing relationships we have developed with our industry peers and valued clients over the past 23 years

View our awards, achievements and accolades here >

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About

Al Ershad Group, with its 17 showrooms, 3 sister concerns and corporate headquarters in Dubai is a prominent Information Technology wholesaler and reseller

+971 4 358 5183

info@alershadgroup.com.

alershadgroup.com.