“Technology is ever-evolving, always moving faster than we expect. Looking back to when we opened our first showroom in 2002, it’s remarkable to see how far we’ve come. But beyond just keeping up with change, our focus has always been on helping our customers and partners navigate this shift and make it meaningful.

At the heart of Al Ershad is a deep-rooted passion for innovation. I’m privileged to lead a team of dedicated individuals who bring that passion to life every day, always striving to learn, adapt, and grow. It’s this commitment, along with the trust we’ve built with our stakeholders, that has allowed us to stay ahead in an ever-changing industry for over 20 years.

As we move into a new era, from the age of information to the age of intelligence, I’m both excited and confident in what the future holds. We’re grateful for the journey we’ve had so far and eager to see where this path will lead us next”